I have recently been introduced to Pinterest. Yes I do
realize the website has been up for a while but like most things technological
I'm slow on the up take but fast on the follow through. Our main focus as a
group is sustainable fashion and the use of technology to promote or keep it
that way. While browsing through the Pinterest website I started to see how
designers and crafters alike were marketing their ideas through the site. They
were coming up with creative ways of reusing and recycling garments to make new
products.
For those who do not know about Pinterest, it is a website
that allows people to gather points or "pins" of interest and pin it
to a board. The site allows the user to pin projects, photos even quotes they
like. Others view the " pins" and may decide to "repin" the
project thereby allow many users to see the project. The mission statement of
the company explains it very well, "Our
goal is to connect everyone in the world through the 'things' they find
interesting. We think that a favorite book, toy, or recipe can reveal a common
link between two people. With millions of new pins added every week, Pinterest
is connecting people all over the world based on shared tastes and interests".
The combination of the technology, Pinterest and the ideas
on reusing garments or fabric is making unfashionable items more useful by
extending the life of that product. Below I have grouped various pins, which
show how different apparel and footwear can be refashioned into different
products. To continue with the spreading messages through social media, I
clicked the “like” button and now all my Facebook friends can view the post.
The more people like it the further the images travel. Social media has really
played a big role in spreading the message of sustainable fashion 
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