Reduce, Reuse, Recycle

It's 2012, many consumers are trying to save money especially in fashion.  Brand names are still going strong but getting those brands for a lower price is the main goal.  Many companies today are making that goal possible, by recycling clothing and reselling to the ultimate consumer at a fraction of the cost.  These companies are helping to reduce the amount of clothing dumped into landfills each year.  

Plato's Closet, a company that recently gained a big following.  They company resells gently used clothing for guys and girls in addition, to shoes, bags, and jewlery.  The company strictly takes gently used brand name clothing such as American Eagle, Abercrombie and Fitch, Hollister, Forever21, etc.  The company wants to continue the life of clothing by reselling to another consumer.  What better way to expand your wardrobe and help the economy at the same time.  

The order of Purple Heart, a organziation run by veterans of the purple heart.  The organzation takes everything used from clothing to cars.   They are taking reduce, reuse, recycle to the highest level.  The company is all over the world sending trucks to collect the goods which in turn helps veterans with welfare and rehabilitation services.  They recieve donations from the community level, annual level, and donation level.  These in turn also help hospitalized veterans and their family.  This is at no cost to the consumer except handing over unused products.

Shwopping, a term coined by Sunny Cove Studios where consumer and swap or donate their clothing within their stores.  A plus do not have to buy anything but you can still donate your clothing, which they turn and sell through a company called OxFam.  All this with the intention of reducing the one billion items dumped into UK landfills each year.  In addition, if you have a pair of riz boardshorts you can wear them and then return to the company called, rizcycling, the company will recycle them and they also will give a 25% off for a new pair.  This company is the only swimwear company where the clothing is recyclable and who offer this amazing service.

You as a consumer can be involved in these companies and organzation for no money and with two companies and you can receive money.  Next time you are going through your clothes dont' trash them take them to your local plato's Closet and get some money, call the purple heart and have them donated.  Let's give clothing a life of more than just a few short years, let's give it a lifetime with tons of love from  generation to generation.

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