One of the most attractive aspects of 3D body scanning is the fact that you can do much more with than see a 360 degree view of yourself. The biggest let down of the technology is that the machines are large and take up to much space. With the development of the Xbox Kinnect body scanning is suddenly not just a advance for small businesses but also for large ones. The many ways that the technology can be incorporated in the consumers shopping experience is mind boggling. The first video explains how the technology works, though the terminology is much more suited to a technological advanced being the concept can be understood in layman's terms.
The next two videos shows how the technology can be incorporated into the retail environment. The biggest disadvantage of online retailing is that the return rate is so large and with the incorporation of the body scanners in the home this can lower the return rate because one can virtually try on the clothes and therefore make a more informed decision.
This is the future of retailing consumers are moving online and out of stores and with the advancements in technology increasing retail is in for an exciting ride. The return rate is unsustainable and by incorporating this technology retailers can not only deliver a more relaxed customer experience but also make the online sectors more sustainable.
By Simone Mueller
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