When worlds Collide

The fashionable trend of fashion used to be separate and competitive. The modern fashion trend has led to the collaboration of sectors of the industry to form partnerships in order to be competitive and succeed. The theme of the Copenhagen Fashion Summit this year was dedicated to collaboration. Whether it is through the sectors of industry or key players creating innovative business models. The various speakers focused on the consumer and changing their mind set will turn eco-fashion into just fashion. The trends are changing from fast fashion to fashion which is versatile and this is leading the industry to come up with ways of being more on trend when it comes to business practises.
Key Points of Copenhagen Fashion Summit 2012
More Clips from Copenhagen Fashion Summit 2012

Collaboration is not a new thing to the modern business world because it makes sense. Musicians do it, engineers do it and designers do it. The future lies in the thinking process changing to no longer focus on the creative or analytical side of our brains, but combining the two and finding a new way of thinking. The question might be well how will it apply to fashion?
 Bellantine (an alcohol company) + CuteCircuit (designers)) = tshirt os
What is this? Below is a video that explains it.

 

The owners of the CuteCircuit company are collaborators in themselves. On their website the about tab tells us about their background,All CuteCircuit garments are designed by Francesca Rosella and Ryan Genz. Francesca worked as a fashion designer for Valentino in Italy. Ryan Genz was formally trained as an artist, anthropologist and ultimately Interaction Designer focusing on Wearable Technology and holds patents and patents pending for wearable technologies"

This is a fascinating concept and will lead to bigger and better things in the Apparel industry.

To tie this into sustainable fashion would be for the whole garment to be integrated with the technology in order for the maximum use for the tshirt to be more versatile.

http://www.cutecircuit.com/about_cute/

http://popsop.com/57652

 

By Simone Muller